Screening lounge with tufted red velvet sofas facing a wall-mounted screen displaying the "EVISU" logo over a night skyline, red wood-paneled walls, blue carpet, and a red vending machineEVISUKURO monochrome floor with a sculptural curved white pendant light, white curved bench seating, mirrored blue display niches, and racks of black and white clothing reflected in mirrored wallsMirrored dressing-room corridor with glowing square light fixtures reflected on both sides, tan lacquered walls and doors, and upholstered stools on brown carpet
Screening lounge with tufted red velvet sofas facing a wall-mounted screen displaying the "EVISU" logo over a night skyline, red wood-paneled walls, blue carpet, and a red vending machine
Red wood-paneled lounge with a branded Evisu vending machine, mirrored walls reflecting racks of clothing, tufted red sofas and mirrored coffee tables
Red-paneled theatre lounge with mirrored walls reflecting a hanging rail of clothing and a painted brushstroke motif, blue carpet, tufted red sofa seating
Corner display with a sculptural chrome-and-neon arch installation beside floor-to-ceiling windows, black lounge chairs on a round Evisu-branded rug, a street view with a tree outside
EVISUKURO section with a curved neon-lit mirrored display arch above a rail of monochrome graphic T-shirts and hoodies, white partition walls and glossy tiled floor
Ground-floor retail area with a teal ceiling, exposed concrete columns, a mirrored glass display cabinet, and racks of jackets and T-shirts around a round tan table
Mirrored dressing-room corridor with glowing square light fixtures reflected on both sides, tan lacquered walls and doors, and upholstered stools on brown carpet
Retail floor with mirrored columns and a central mirror reflecting racks of graphic T-shirts, cardigans and jackets, under a teal ceiling with concrete walls
Dark blue-toned dressing area with mirrored walls and doors, a built-in upholstered bench, and a suspended curved light fixture
EVISUKURO monochrome floor with a sculptural curved white pendant light, white curved bench seating, mirrored blue display niches, and racks of black and white clothing reflected in mirrored walls
Detail of a raised display platform with a pair of jeans embroidered "東京" (Tokyo) on the back pockets and another pair with white gull-wing stitching, flanking a mirrored rack of graphic sweatshirts and jackets

Evisu Omotesando

エヴィス表参道

Tokyo

東京

Interior Design

インテリアデザイン

Brinkworth

Brinkworth

Evisu's Omotesando flagship opened in Tokyo in 2023, with interiors by London-based design studio Brinkworth. Conceived as the starting point for a new global retail identity, the store is organized across three floors, each with a distinct material and visual character.

The ground floor houses the Evergreen collection, using saturated colour and graphic elements referencing Japanese culture, while the second floor shifts to a predominantly monochrome environment for EVISUKURO. The upper floor is conceived as a lounge, incorporating exhibition space for collaborations and a private theatre.

エヴィスの表参道フラッグシップストアは、ロンドンを拠点とするデザインスタジオ、Brinkworthがインテリアを手がけ、2023年に東京・表参道にオープンしました。ブランドの新たなグローバルな店舗デザインの起点として構想され、3つのフロアはそれぞれ異なる素材と視覚的な特徴をもつ空間として構成されています。

1階は「Evergreen」コレクションのためのフロアで、日本文化を参照した鮮やかな色彩やグラフィックを取り入れています。2階は「EVISUKURO」のためのモノクロームを基調とした空間へと変化し、最上階にはラウンジを配置。コラボレーションのための展示スペースとプライベートシアターが設けられています。

004 Gucci Garden ArchetypesIndexHoshinoya Kyoto 006