Rapha

I worked as a consultant for Rapha, the well-known brand that offers clothing and accessories for cyclists.  I helped the strategy, planning, and art direction for their inaugural Tokyo store. By providing insights into the local market, I helped the team shape the overall direction of the project.

I also took the lead on art direction, carefully curating the visual elements of the store to create an immersive experience that captured the essence of the Rapha brand.

Scope of work—

Art Direction
Strategy